Social media is the number one tool when you want to build your personal brand and to grow your career. Through social media you can establish yourself as an expert, meet like-minded professionals and get noticed by potential employers. That’s why it’s almost necessary to use social media these days. And as a millenial you probably do it already. But using social media isn’t the hardest part. You also need to get noticed on social media.
You’ve probably read a lot of articles about how to create cohesive instagram feed or about how many times you should tweet in a day. I don’t say these articles are bad or irrelevant. But in order to really take advantage of social media you need much more than just beautiful photos on your instagram. A little hint: it’s called social media for a reason.
2 Methods that’ll help you to get noticed on social media
Sometimes it seems that people forget the fact that on social you’re supposed to be social. Sometimes I keep scrolling my Twitter feed but can’t find anything but self-promotion. Of course, self-promotion is one way to use social media and I’m definitely not saying that you shouldn’t do it. All I say is that it shouldn’t be all you do. And when you do it, make sure it’s relevant and valuable for your audience. Tacky and irrelevant sales talk is a big no no.
I must admit that I used to share this boring self-promotive content on social media when I first started using it to brand myself. I got some engagement but not nearly as much as I get today. When I finally understood the social nature of social media, it was a huge game-changer for me. I started to use social media to really interact with new people. Of course, I still schedule tweets and share my own blog posts but my ultimate goal is to network with 10 people everyday. Networking can mean sending them a message, joining a conversation or leaving a comment to someone else’s post. This has not only helped me to gain new followers but to make real connections with interesting people.
Takeaway: Be more social and start interacting with people. Meaningful connections are always better than anonymous followers. Plus connecting with people also helps you to gain those followers. Set yourself a goal and start hustling!
Consistency is a key
For some reason we tend to think that social media success comes overnight. It doesn’t. Like in many areas of life, consistency is a key. You need to keep creating and sharing new content and you need to keep connecting with people in order to get noticed on social media. You need to do it everyday and you need to keep doing it for months and years in order to see some real results. I know it is time consuming but you need to do it anyway. Use applications such as Buffer or Crowdfire to schedule your social media content.
Another important thing is to keep tracking your social media success. Seeing your stats increasing will keep you motivated. It also helps you to see what kind of posts and interactions get more engagement and better results. That way you can keep improving your social media strategy and online presence.
Takeaway: Keep using social media constantly. There’s no such thing as an overnight success. Set up a plan and stick to it. Don’t forget to track your success.
It’s all about seeing the big picture
Pretty instagram feed or a very detailed social media plan can help you to gain more followers. But your overall success is all about seeing the big picture. In order to get noticed on social media, you need to understand that your success isn’t about one or two tweets. It’s about what you do in the long run. If you tweet once a month it doesn’t matter how great that tweet is, you won’t get noticed. But if you tweet everyday, it doesn’t matter if there are one or two or even five tweets that aren’t so great. It’s all about the big picture.
What do you think are the best ways to get noticed on social media?