Your elevator pitch is a crucial part of your personal brand. It’s almost as important part of it as your online presence. Your elevator pitch simply means the pitch you’re giving when introducing yourself to other people in real life. It should be brief, clear and communicate clearly about the value you can provide to other people. This may sound easy, but it definitely isn’t. But don’t worry. Here’s a step by step guide to crafting a killer elevator pitch.
Crafting a killer elevator pitch step by step
Step 1: Clarify your goals
The first step towards a killer elevator pitch is clarifying your goals. Since your elevator pitch is an important part of your personal brand, it should be well-aligned with your personal branding goals. This step should be very easy if you’ve already written your five-year plan and identified your core values.
What you must do is to decide what you want to achieve with your elevator pitch. It should be a tool that helps you to achieve your main goal. Decide what it is and you’re ready to move on to the next step.
Step 2: Decide what you want other people to know about you
Now it’s time to make some notes. You’ve clarified your goal and now it’s time to decide what you want other people to know about you. Your personal pitch should include at least 3 relevant things about you. If you’re having a hard time figuring this out, try to answer these questions.
- What is your current position?
- Do you have any great achievements? If yes, what are they?
- What are you feeling passionate about?
- What are you willing to do in the future?
Remember that your elevator pitch is your chance to make a remarkable first impression. So, this is your chance to get noticed.
Step 3: What’s in it for them?
We all know this one guy who always keeps talking about him/herself. And we all hate it. You don’t want to be that guy. So, make sure your elevator pitch also answers the question “what’s in it for them?” What kind of help or value you provide to other people?
This is the most important part of your pitch. So think about it carefully. How you are helping other people? Are you able to design beautiful websites for brands? Or have you helped businesses to achieve their social media goals? Or maybe it’s something completely else. Just figure it out.
Step 4: Write it down
Now it’s time to write down your great elevator pitch. Make it brief, I’d say maximum 5 sentences, but it’s totally up to you. Make it brief, clear and intentional. Another important thing is to make it sound like you. Don’t try to be anything you’re not. People will immediately find out if you’re being fake and you can actually become very unhappy if you’re not being who you are. So, write it down and make sure it’s reflecting your authentic self.
Step 5: Practice, practice, practice
After writing down your pitch you need to do some serious practicing. Try to say your pitch out loud in front of the mirror and then in front of your friends and family. Your goal is to make it sound natural and not like you were just reading it from paper. And practice is the only way to make it sound natural. So, spend some real time practicing it. Because if you don’t, I can promise you that it will sound awkward when you’re first trying to use it in a networking event or in another situation. So, do yourself a favor and practice your elevator pitch!
So here was my step by step guide to crafting a killer elevator pitch. What do you think? Have you already written down your elevator pitch? Share your best tips with us!