Digital Strategy & Content
- Website Strategy
- Content Strategy
- Digital Customer Experience
- Content Governance
- Conversion Optimisation
SEO • AI Search • Content Strategy
Helping websites get discovered by people and AI.
I help organizations improve organic visibility through SEO, AI Search, content strategy and technical experimentation.
About
Bringing together content strategy, SEO, AI and technology to build websites that perform today and adapt to tomorrow.
I work at the intersection of content strategy, technical SEO and AI, improving search visibility, creating better customer experiences, and building lightweight tools that support better decisions. I'm especially interested in applying AI to real-world problems, turning experiments into practical workflows that save time and improve quality.
9+Years in Digital Marketing
AIBuilding AI-powered workflows
SEOTechnical SEO and Content Strategy
Areas of Expertise
Combining strategy, search, analytics and AI to create digital experiences that deliver measurable business impact.
SEO & Organic Growth
- Technical SEO
- Content SEO
- Information Architecture
- GEO / AEO
- AI Search
Analytics & Optimisation
- Google Search Console
- Google Analytics 4
- Ahrefs
- Performance Analysis
- Data-driven Decision Making
AI & Digital Innovation
- AI Workflows
- Marketing AI
- Automation
- AI-assisted Development
- Prompt Engineering
Ideas & observations
Latest writing
How Do You Stay Aware of Meaningful SEO Changes on a Website with 25,000 URLs?
Google Search Console already has the data. The hard part is knowing which changes actually matter once a site hits tens of thousands of pages. I built a tool that narrows 25,000 URLs down to fifteen worth a look.
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I Built a Website from Scratch with AI as a Non-Developer. Here’s What I Learned.
Building a website with AI is easier than ever, but does that mean you should?
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