Digital Strategy & Content
- Website Strategy
- Content Strategy
- Digital Customer Experience
- Content Governance
- Conversion Optimisation
SEO • AI Search • Content Strategy
Helping websites get discovered by people and AI.
I help organizations improve organic visibility through SEO, AI Search, content strategy and technical experimentation.
About
Bringing together content strategy, SEO, AI and technology to build websites that perform today and adapt to tomorrow.
I work at the intersection of content strategy, technical SEO and AI, improving search visibility, creating better customer experiences, and building lightweight tools that support better decisions. I'm especially interested in applying AI to real-world problems, turning experiments into practical workflows that save time and improve quality.
Read more about me9+Years in Digital Marketing
AIBuilding AI-powered workflows
SEOTechnical SEO and Content Strategy
Areas of Expertise
Combining strategy, search, analytics and AI to create digital experiences that deliver measurable business impact.
SEO & Organic Growth
- Technical SEO
- Content SEO
- Information Architecture
- GEO / AEO
- AI Search
Analytics & Optimisation
- Google Search Console
- Google Analytics 4
- Ahrefs
- Performance Analysis
- Data-driven Decision Making
AI & Digital Innovation
- AI Workflows
- Marketing AI
- Automation
- AI-assisted Development
- Prompt Engineering
Ideas & observations
Latest writing
Does YouTube Actually Help AI Search Visibility? I Checked Google, ChatGPT, Claude and Gemini.
YouTube is often called one of the most cited sources in AI search. In my weekly tracking, only Google's AI surfaces actually cited it. Here's what that means for your video strategy
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SEO vs. AEO vs. GEO: What's Actually Different (and What Isn't)
I run SEO and GEO for one of Finland's largest consumer sites, and from where I sit, two things are true at once: organic search still drives massive traffic and revenue, and my own search behaviour has already changed. This is an evidence-based look at what SEO, AEO and GEO actually are, where they overlap, and what is genuinely new.
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Do FAQs Matter for AI Search? I Built an FAQ Generator, Then Checked the Evidence
FAQ sections are the content work that never gets done, so I built a tool that generates them. Here's what I built, what the evidence actually shows, and why the answer to "do FAQs matter for AI search" is yes and no at the same time.
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Let's Connect
Interested in digital strategy, SEO, AI or simply want to exchange ideas? I'd love to hear from you.