How to Build a GEO Strategy
Five principles I'd build a GEO strategy on, and why llms.txt isn't one of them. Most of it is good SEO. What's new is visibility without any clicks.
Read articleSEO • AI Search • Content Strategy
Helping websites get discovered by people and AI.
I help organizations improve organic visibility through SEO, AI Search, content strategy and technical experimentation.
About
Bringing together content strategy, SEO, AI and technology to build websites that perform today and adapt to tomorrow.
I work at the intersection of content strategy, technical SEO and AI, improving search visibility, creating better customer experiences, and building lightweight tools that support better decisions. I'm especially interested in applying AI to real-world problems, turning experiments into practical workflows that save time and improve quality.
Read more about me9+Years in Digital Marketing
AIBuilding AI-powered workflows
SEOTechnical SEO and Content Strategy
Selected work
Case study
How a simple HTML table earned 6,000 impressions in Google AI Overviews
The information customers needed existed only inside the sales-funnel, invisible to search engines and AI systems. Publishing the same data as a plain, indexable HTML table turned it into a measurable content asset in traditional and generative search.
- 38,000+
- Google impressions
- 6,000
- AI Overview / AI Mode impressions
- 15.4%
- of impressions from generative search
Visibility and traffic are reported separately. Method and limitations are documented in the article.
Read the full caseIdeas & observations
Latest writing
GEO Case Study: How a Simple HTML Table Earned 6,000 Impressions in Google AI Overviews
The information customers needed already existed, but search engines and AI systems could not access it. A simple, indexable HTML page turned it into a measurable content asset.
Read article
I Asked AI Who the Best GEO Experts Are. Here's Where the Answers Came From.
I tested how AI answers "best GEO experts to follow" queries and traced every answer back to its sources. Here's what I learned.
Read articleGet in touch
Let's Connect
Interested in digital strategy, SEO, AI or simply want to exchange ideas? I'd love to hear from you.