A GEO Audit Checklist: How to Audit a Site for AI Search
A useful GEO audit starts with commercially important questions, not crawlers. This is the checklist I use to examine access, content, sources, internal links and measurement.
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Writing
Notes on SEO, AI, content strategy and building better digital experiences.
How to Build a GEO Strategy
Five principles I'd build a GEO strategy on, and why llms.txt isn't one of them. Most of it is good SEO. What's new is visibility without any clicks.
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GEO Case Study: How a Simple HTML Table Earned 6,000 Impressions in Google AI Overviews
The information customers needed already existed, but search engines and AI systems could not access it. A simple, indexable HTML page turned it into a measurable content asset.
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I Asked AI Who the Best GEO Experts Are. Here's Where the Answers Came From.
I tested how AI answers "best GEO experts to follow" queries and traced every answer back to its sources. Here's what I learned.
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How I Track AI Search Visibility Without Paid Tools: A Repeatable Method
How do you know whether ChatGPT cites you or recommends a competitor? This is the full method behind my weekly AI visibility tracking: query design, measurement conditions, logging and interpretation.
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Does YouTube Actually Help AI Search Visibility? I Tested and Here's What I Learned.
YouTube is often called one of the most cited sources in AI search. In my weekly tracking, only Google's AI surfaces actually cited it. Here's what that means for your video strategy
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