Ideas & observations
Notes on SEO, AI, content strategy and building better digital experiences.
The information customers needed already existed, but search engines and AI systems could not access it. A simple, indexable HTML page turned it into a measurable content asset.
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I tested how AI answers "best GEO experts to follow" queries and traced every answer back to its sources. Here's what I learned.
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How do you know whether ChatGPT cites you or recommends a competitor? This is the full method behind my weekly AI visibility tracking: query design, measurement conditions, logging and interpretation.
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YouTube is often called one of the most cited sources in AI search. In my weekly tracking, only Google's AI surfaces actually cited it. Here's what that means for your video strategy
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SEO helps pages rank, AEO helps passages become direct answers, and GEO helps brands appear in AI-generated answers. Here is what differs, overlaps and actually matters.
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FAQ sections are the content work that never gets done, so I built a tool that generates them. Here's what I built, what the evidence actually shows, and why the answer to "do FAQs matter for AI search" is yes and no at the same time.
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A website can look complete in a browser while leaving important content out of its initial HTML. I explain why that matters for search and AI visibility, and why rendering belongs in content strategy.
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Google Search Console already has the data. The hard part is knowing which changes actually matter once a site hits tens of thousands of pages. I built a tool that narrows 25,000 URLs down to fifteen worth a look.
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Building a website with AI is easier than ever, but does that mean you should?
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