Ideas & observations

Writing

Notes on SEO, AI, content strategy and building better digital experiences.

Person working on an FAQ generator and code across multiple screens

29 July 20268 min read

Do FAQs Matter for AI Search? I Built an FAQ Generator, Then Checked the Evidence

FAQ sections are the content work that never gets done, so I built a tool that generates them. Here's what I built, what the evidence actually shows, and why the answer to "do FAQs matter for AI search" is yes and no at the same time.

SEOAI toolAI Search

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23 July 20267 min read

Can AI Read Your Website? Why Rendering Matters for AI Search

A website can look complete in a browser while leaving important content out of its initial HTML. I explain why that matters for search and AI visibility, and why rendering belongs in content strategy.

SEOWeb DevelopmentAI

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Person in a mustard sweater using a laptop at a wooden table

17 July 20265 min read

How Do You Stay Aware of Meaningful SEO Changes on a Website with 25,000 URLs?

Google Search Console already has the data. The hard part is knowing which changes actually matter once a site hits tens of thousands of pages. I built a tool that narrows 25,000 URLs down to fifteen worth a look.

SEOData analysisAI

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Laptop displaying an AI-assisted website project

16 July 20265 min read

I Built a Website from Scratch with AI as a Non-Developer. Here’s What I Learned.

Building a website with AI is easier than ever, but does that mean you should?

AIWeb DevelopmentSEO

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